There are 10 convention and visitors bureaus in Los Angeles County, promoting tourism, which is the County’s third largest industry. Los Angeles is a popular destination not only for its climate – average 70 degrees temperature year-round – but for its beautiful beaches, mountains and deserts. And it is has more than its share of tourist attractions – Hollywood, Rodeo Drive, Catalina Island, Aquarium of the Pacific, Raging Waters, Universal Studios, Magic Mountain, the Rose Parade, and the Los Angeles Zoo, to name just a few.